STARZPLAY and SKALE Blockchain's Collaborative Pursuit: Elevating the Football Streaming Experience

In a pioneering industry move, STARZPLAY, a subsidiary of Starz, Inc., is uniting forces with the SKALE blockchain network to redefine sports streaming. Their vision? A comprehensive sports entertainment package that perfectly melds the thrill of watching elite professional football matches with the exhilaration of gaming, all via the STARZPLAY mobile app.

Launched in tandem with the commencement of Italy's Serie A, one of the globe's most significant football leagues, the platform has already been streamed by millions. It seamlessly blends traditional streaming with a cutting-edge "invisible" Web3 blockchain backend. This innovation encompasses the integration of sports-themed NFTs and an in-game currency christened $STARZ, all underpinned by the SKALE Blockchain's robust architecture.

The decision to partner with SKALE was driven by its proven track record in delivering high throughput and zero-fee transactions, ensuring users relish a seamless interactive experience. Fans can now revel in a more engaging encounter with the Serie A, the world's 8th largest sports league by revenue, engaging in competitions that utilize NFTs of star players, such as Christian Pulisic, Rafael Leão, Victor Osimhen, and Oliver Giroud from internationally renowned teams like AC Milan, Juventus, Napoli, and Inter Milan.

Alessandro Masaro, Chief Strategy Officer at STARZPLAY, emphasizes the monumental impact of this initiative: "Our sustained success is founded on an insatiable appetite for innovation. The STARZPLAY Fantasy Sports, a regional first in blockchain services, offers a unique dimension for customers to deeply engage with football and compete for enviable prizes. Our ultimate aspiration? Transform STARZPLAY into a central hub for sports entertainment, nurturing stronger, valuable relationships between users, rights' holders, and the sport itself. We foresee this as the inception of an expansive blueprint encompassing numerous sports and leagues."

Echoing this enthusiasm, Jack O'Holleran, CEO of SKALE Labs, notes the ground-breaking potential of the partnership: "Merging streaming TV and mobile to create an interactive platform, enriched by Web3 and NFTs in an intuitive, user-friendly format, epitomizes ground-breaking tech innovation. Our collaboration with STARZPLAY promises a revolution in entertainment, pushing the boundaries of user engagement."

Incorporating mobile and TV streaming via the SKALE blockchain network, STARZPLAY crafts a bespoke entertainment experience. Their aim is to reinvent how fans engage with live football matches, particularly across regions with a robust football fanbase.

Fans eager to experience this revolution can dive in at https://games.starzplay.com/.

For those unfamiliar, SKALE stands proud as the world's fastest blockchain, dedicated to rapid, secure Ethereum scaling. Its repertoire includes myriad advanced features, from on-chain file storage to interchain messaging, all crafted to empower developers without compromising on speed or decentralization.

On the other hand, STARZPLAY, consistently recognized among the top subscription video-on-demand services in its region, delivers a diverse content palette, from Hollywood blockbusters and live sports to regional originals and globally acclaimed series. The platform has witnessed commendable growth, with partnerships spanning renowned studios globally and regionally, and a subscriber base exceeding 2.9 million.